Quick info

Organiser: Mido Srl Unipersonale
Founded: 1970
Frequency: Every year
Next Edition: MIDO 2024
Sectors: medicine | medicine technology | ophthalmic optics | health | pharmacy

About MIDO

The MIDO is well known for its ability to bring together the major actors of the industry from all over the world. Since its inception in 1970, MIDO has been the site for knowledge sharing and business development in the region. MIDO is an exhibition of high-added value for the entire optical sector – Optics, Optometry and Ophthalmology. MIDO has become a leading event thanks to a specific approach that combines the benefits of a professional event with those of an international showcase. It encourages exhibitors to present and exchange ideas while providing opportunities for businesses and investment. All the big names in the sector meet in Milan to share and showcase their products, innovations, ideas, new lines, and the most important new additions that will characterize the market of the future.

This space is not for big players only, but also for all Small to Medium Enterprise that is inspired by the world of fashion, daily life, nature, and the new trends that every year dictate the style of the essential fashion accessory: the one that we wear on our face and defines our identity. MIDO is the perfect place & event example to showcase how collaboration with small, and medium brands can bring diversity to the market and create beautiful products that offer consumers new experiences. The Mido show combines the bold newness of a small start-up with the best technical expertise and design lineage to create a collection that is unique and full of possibilities.